PPC Services

PPC Advertising & Management Service In Singapore

Elevate your business to new heights with our hyper-targeted PPC advertising. Our expert team crafts, launches, and fine-tunes ad campaigns that will attract a surge of new customers to your doorstep. Get ready to witness remarkable growth and success!

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PPC advertising service in Singapore

Want to drive traffic to your website? Look no further than Pay-Per-Click (PPC) advertising or Search Engine Marketing (SEM). Also known as “paid search,” this powerful strategy involves buying ads on Google (known as Google AdWords) to target potential visitors. Harness the power of relevant keywords and watch your website soar!

Search Engine Marketing (SEM) used to be an umbrella term, covering both Search Engine Optimization (SEO) and paid searches. But as the Internet evolved, SEM transformed into a vibrant, paid search-focused digital marketing activity. Embrace the power of SEM to boost your online presence and reach your target audience effectively!

Want to boost your online presence? Consider Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising. With SEM, you pay a small fee every time someone clicks on your ad. It’s like buying visits to your website instead of waiting for organic traffic through Search Engine Optimization (SEO).

But here’s the secret sauce: identifying your target customers and selecting the right keywords is the key to a successful Google AdWords campaign. How you pick and group your keywords will make or break your SEM efforts.

Ready to take your online advertising game to the next level? Let’s dive into the world of SEM!

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How PPC advertising works in Google?

Google AdWords is an invaluable tool offered by Google to fuel your search advertisement campaign on the Internet. With its precision targeting capabilities, businesses can showcase their ads to specific geographic locations, both locally and internationally. By eliminating irrelevant IP addresses or location-based factors, you can effortlessly reach your desired target audience.

But that’s not all! Google AdWords also opens up a world of display advertising opportunities, where you can create captivating banners, text, and rich-media ads. The best part? You have complete control over when and how long your ads are displayed, ensuring that they align with your daily budget.

So, let’s dive into how AdWords Advertisement works, shall we? You simply pay Google to showcase your ads prominently at the top 3 or bottom 3 positions of the Google Search Engine Results Pages (SERPs), depending on your Ad Rank. And if that’s not enough, your ads can also be displayed across a network of other websites, giving you even more exposure.

Now, here’s the thing: every time someone clicks on your ad, you’ll pay the current Cost-Per-Click (CPC). But don’t worry, you have complete control over how much you’re willing to spend. Just allocate a budget during the campaign setup, and Google will deduct the CPC from it. Keep in mind that the competitiveness and volume of your targeted keywords play a role in determining the cost-per-click. So, if you aim for more generic keywords, expect to invest a bit more.

Rest assured, Google will keep your AdWords campaign running until your daily budget is utilized. Once it’s reached, your ad will take a break until the next day or until you provide more budget. You have the power to choose from different ad formats, including ‘Search Ads’, ‘Display Ads’, and ‘Remarketing Ads’, ensuring your message reaches your audience in the most effective and engaging way.

With Google AdWords, the possibilities are endless. Get ready to elevate your advertising game and reach new heights of success!

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The benefits of PPC advertising

At Outrankco, we harness the power of Search Engine Marketing (SEM) to establish a robust online presence in Google’s Search Engine Results Pages. With SEM, you gain unparalleled control and flexibility in your Google AdWords campaigns. Whether it’s a short-term promotion, a seasonal push, or a long-term strategy, your message will reach the right audience at precisely the right moment. Get ready to make a lasting impact!

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Google is the ultimate powerhouse that can propel your business to reach millions of potential customers in the vast realm of the internet. Picture your paid search ads shining brightly at the top 3 or the bottom 3 of the Google Search Engine Results Pages (SERPs).

With captivating descriptions, your website URL, enticing extension links, and captivating headlines, your brand will flourish with amplified awareness and exposure. Imagine your potential customers consistently encountering your business name at the pinnacle, irresistibly drawn to click your ad and seamlessly directed to your business website. Let the magic of Google work wonders for your brand!

Harness the power of Search Engine Marketing (SEM) to captivate your clients instantly. Let them know that your business holds the key to what they’re seeking, positioning you as the ultimate solution to their needs.

Unlock the power to precisely target your clients based on their location. But wait, there’s more! With our awesome feature, your ads can speak different languages and be seen at the exact time you desire. Get ready to captivate your audience like never before!

This gives you the power to target your customers based on where they are. And here’s the cool part: your ads can be in different languages and shown wherever you want them to be seen. So, you’re not just limited to local customers; you can reach global markets too!

Once your Google search ad is set and optimized, it will appear right at the top of the search results page, above all the organic results. This means your website will get a significant boost in traffic. Get ready to see a lot more visitors coming your way!

We’ll use SEM-specific tools to find the perfect keywords for your Google AdWords campaigns. Google offers different types of keyword matching options that we can use to target the right audiences for your business.

We will test the performance of your individual Google AdWords campaigns through A/A or A/B testing. This allows you to measure and compare the results, helping you identify the most effective campaign that yields the best conversion rate.

Hear more from companies like yours

21 reviews

  • Avatar Jessica Ong ★★★★★ 4 weeks ago
    We've worked with Chris and Han Wei last year to revamp my website, and they did a great job. I've … More engaged them again for SEO and the results have been very positive. I've noticed a significant increase in the number of queries received before and after our keywords started ranking on Google. Would definitely recommend them to anyone in need of SEO service.
  • Avatar Vincent Low ★★★★★ a month ago
    Since we started working with Outrankco, we have seen a surge in the number of qualified leads coming … More from our website. Hanwei is excellent and always responds to our inquiries promptly. They are the agency you can count on if you need help to market your business online.
  • Avatar Lin Min Lew ★★★★★ a month ago
    I would highly recommend Outrankco! They are professional, knowledgeable, and most importantly, easy … More to work with. The entire process, from strategy definition to reports and analysis, was clear and transparent. Chris, in particular, patiently listens to our needs and offers recommendations and solutions tailored to our business requirements, instead of giving us the usual sales pitch that other agencies tend to provide.
    Working with them has been a pleasant experience, and we are genuinely satisfied with the results.
  • Avatar Jason Ee ★★★★★ a month ago
    Outrankco's transparent communication and customer-centric approach have made working with them … More a breeze, even for someone like me who is new to SEO. Their expertise has not only improved our website's visibility and keyword rankings but has also provided valuable insights for our overall online strategy. Their professionalism and approachability set them apart, making them a great recommendation for anyone seeking to enhance their online presence.
  • Avatar fa ho ★★★★★ 11 months ago
    Hanwei has been consistently patient, keen to help, and efficient in all my dealings with him. He's … More definitely helped my business progress, and I'd recommend him anytime. Thank you, Han Wei for all your helpful insights.
  • Avatar Karina To ★★★★★ 11 months ago
    Highly recommend! Professional, knowledgeable, and very importantly easy to work with as everything was … More clear and transparent from strategy definition to reports and analysis. Han Wei always listens patiently and then provides us with the recommendation and appropriate solution to our business needs rather than the standard sales speech that other agencies provide. We are very happy working with Outrankco, and are satisfied with the results. Thank you.
  • Avatar Sim Jun Hao ★★★★★ 11 months ago
    I’ve been engaging the SEO services from Outrankco for more than a year now, and I only have good things … More to say about this company.
    Hanwei, Chris and his team are very approachable, and are always very prompt on their replies whenever I have any questions. They go in depth to understand our issues and gave really good insights & solutions to our problems. It’s very easy to work with them.
    Next up is the results. Before I engaged Outrankco’s SEO service, my website is lagging behind around the 5th and 6th pages in Google, and some Keywords unranked. At this moment, the last I checked, 90% of my keywords are on Google’s page 1, with most of those on the number 1 spot!
    I’ve seen a surge of traffic & quality leads ever since, all thanks to Outrankco. I’ll recommend Outrankco to anyone who is keen on quality SEO services.
  • Avatar Gwendolyn Khor ★★★★★ a year ago
    Outrankco - Hanwei stands out among the rest based on its valuable suggestions and transparent communication … More rather than the usual sales pitches that I encountered when browsing Google for SEO vendors.
    Unlike other SEO agencies, Hanwei provided us with recommendations on how to optimize our business website based on their understanding of our business and industry.
    Throughout the process, he has been responsive and on-the-ball to identify any errors and go above and beyond what's expected - not just answering my countless questions, but also updating every step which allowed progress to move forward smoothly.
    Overall, we are pleased with the ranking results that have been delivered so far. It was a great experience, and I would highly recommend Hanwei and the team to anyone who is looking for a reliable SEO/SEM vendor.
  • Avatar Jade ★★★★★ a year ago
    I had a great experience with Outrankco for their SEO consultation service. This was my first time working … More with a SEO agency, and I appreciate the company for being transparent in all our communications. The hour-long session I had with Han Wei was really eye opening. He shared with me new strategies and ideas which I can bring along with me for my next SEO project. Kudos to his effort!
  • Avatar Sim Chuan ★★★★★ a year ago
    I am very pleased with the work that Han Wei and his team have done for me. The website they built is … More exactly what I wanted, it meets all my needs in a professional way and stands out from other sites on the internet thanks to their creativity! I can't recommend Outrankco enough.
  • Avatar Janice Low ★★★★★ a year ago
    We have engaged Outrankco to manage our PPC campaign and have been pleased with the results so far. The … More team has always been super approachable and helpful. It is an absolute pleasure to work with them.
  • Avatar Keen Lee ★★★★★ 2 years ago
    They are one of the few SEO agencies that really took time to explain their process and what they can … More offer us. Hanwei is detailed in explaining what his company does, why his team is different and how they plan on getting results for us. Overall I'm pleased with the current performance and results.

Does your business need PPC advertising and management service?

  1. Are you looking for a quicker way to promote your business and gain results?
  2. Do you want to reach out to your potential market locally or internationally in no time?
  3. Do you want to do this to a specific area or type of market and not generally targeting anyone in the Internet?
  4. Do you need a good boost in your ROI?

If your answers for the above questions are ‘YES’, then you need Search Engine Marketing (SEM) for your business.

You should also consider your business goal. What’s your intention behind pursuing digital marketing and why do you want to run a Google AdWords campaign? Take a moment to think and evaluate if you have any reasons to promote your business. And most importantly, do you have a marketing budget for this? It might be helpful to speak with a Search Engine Marketing (SEM) expert to learn more about your options.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Yes. It has been known to bring in more and new sales and also drive leads.
It will depend on how much you are willing to spend, the average Cost-Per-Click (CPC), and the competitiveness of your target keyword. For example, if the average CPC is $2 and your daily campaign budget is $50; your ads will be shown throughout the day until it has been clicked 25 times. Google pause the campaign once the daily budget has been depleted.
For businesses with long-term goals and want a good online foundation, Search Engine Optimization (SEO) would be a better choice. However, for those who would want a boost in sales, increase traffic, generate more leads quickly, then Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising is recommended.
Below are the simplified steps that you can follow to create your Google AdWords campaign:
  1. First, sign in to your Google AdWords account. If you don’t have one, you need to create a Google account.
  2. Click Campaigns found on the page menu on the left.
  3. Look for the plus button, click on New campaign.
  4. Choose one or more goals for the campaign that you would like to have. If not goals fit your preference, choose Create a campaign without a goal’s guidance.
  5. If what you see in your account does not reflect the step #4, you need to choose the type of campaign first and then choose a goal.
  6. Choose a type of campaign.
  7. Choose the settings for your campaign.
  8. Click on Save and continue.

Search Engine Marketing (SEM) is simply a digital marketing method that employs the buying of advertising space from Google to display your products and offering at the top of the Search Engine Results Pages (SERP).

On the other hand, Search Engine Optimization (SEO) is about optimizing your webpage to achieve a high ranking position in the organic Search Engine Results Pages (SERP).

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